Catalyst PR: AI Automation & Agentic Tools

The Challenge

Catalyst PR faced the challenge of scaling their PR operations while maintaining quality and speed. Manual processes for campaign ideation, content creation, journalist outreach, and performance tracking were creating bottlenecks. The team needed a way to automate repetitive tasks while keeping their strategic edge intact.

The Solution

We built a comprehensive AI automation framework that transforms how Catalyst PR runs campaigns. By orchestrating internal applications and deploying specialized AI agents, we created a system that handles everything from data aggregation to content drafting, journalist outreach, and performance tracking.

Key Features:

• Campaign Ideation Agent: Generates data-driven PR campaign ideas based on trending topics and client objectives
• Content Drafting System: Automatically creates press releases, pitches, and outreach templates
• Journalist Discovery: Uses AI to identify relevant journalists and publications for each campaign
• Real-time Data Aggregation: Pulls insights from multiple sources to inform campaign strategy
• Performance Dashboards: Tracks campaign metrics and generates automated reports
• Outreach Automation: Manages journalist communications and follow-ups intelligently

The Agentic Approach

Rather than building a monolithic system, we deployed specialized AI agents that work together:

• Research Agent: Continuously monitors news, trends, and data to identify campaign opportunities
• Ideation Agent: Generates creative angles and campaign concepts based on research findings
• Writing Agent: Produces high-quality content tailored to different outlets and journalists
• Outreach Agent: Manages communications and knows when to follow up or escalate
• Analytics Agent: Tracks performance and provides actionable insights