Meet Our Team

Every team member is not just an expert in AI and automation. They're strategic thinkers focused on creating human-centric solutions that drive real business impact.

Pete King

Pete King

Managing Director Head of Growth

Pete brings a founder's perspective to every engagement at Automate Digital. He previously built and exited an 8-figure digital services business -scaling it from zero to $1.3m in monthly revenue over five years, handling everything from system design to team building to day-to-day operations. That experience taught him what actually moves the needle in a scaling business and where time gets quietly wasted. Now he helps clients identify operational bottlenecks and implement automations that unlock real capacity.

Key Skills

Systems Process Optimisation Strategic Automation Workflow Architecture Scaling Operations
Joe Constanti

Joe Constanti

Founder Head of Design & Dev

Joe leads the design and development of Automate Digital's client solutions. With a background spanning creative direction, frontend engineering, and AI tooling, he builds the systems and interfaces that turn automation strategies into reality. His work spans everything from complex n8n workflows to AI-powered media pipelines and full-stack web builds.

Key Skills

n8n ComfyUI UI/UX Design Web Development AI Integration Prompt Engineering
Callum Reid

Callum

Lead Automation Engineer

Callum specialises in building and deploying automation workflows that connect tools, data, and people. With deep hands-on experience across the major automation platforms, he's the engine behind many of our most complex client builds -turning messy, manual processes into clean, reliable systems that run themselves.

Key Skills

n8n Make Zapier API Integration Workflow Design Data Pipelines
Ollie

Ollie

Lead Developer

Ollie leads the technical development of our client projects, turning complex requirements into clean, scalable code. With a sharp eye for architecture and a bias toward shipping, he makes sure every build is robust, maintainable, and delivered on time.

Key Skills

Full Stack Development API Development System Architecture Database Design DevOps

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