Overview
Preparing 4,000+ product pages was taking weeks of Into The Blue's team time. Automate Digital automated image upscaling, background extension and compression, then added AI-powered metadata, keyword tracking and monthly dashboards: pages now go live in hours, SEO climbs in 3 months, and the client saves thousands every year.
The Client
Into The Blue runs intotheblue.co.uk, a site with more than 4,000 product pages. Each page needs images and search metadata before it can go live.
The Challenge
Preparing 4,000+ product pages was eating weeks of team time.
On a large catalogue, the image and SEO work for each page is small, but it repeats thousands of times. Source images often have the wrong size or shape for the page layout. They need to be enlarged without losing quality, extended to fit the crop, and compressed so that pages load quickly. Each page also needs a title, description and other metadata, and someone must check whether the pages rank for their keywords. When all of this is manual, new pages wait in a queue.
Image library with gallery records and image-count charts
Our Approach
We split the work into two layers. The first layer prepares images automatically. The second layer handles SEO: metadata, keyword tracking and reporting. Each layer removes a manual step that repeated on every page.
The Solution
Image automation
- Upscaling: AI upscaling enlarges source images so they stay sharp at the sizes the site needs.
- Background extension: The background of an image is extended so it fits a wider or taller crop without cutting off the subject.
- Compression: Images are compressed so pages stay fast.
SEO automation
- AI-powered metadata: Metadata for each product page is generated with AI.
- Keyword tracking: Rankings are tracked automatically for the target keywords.
- Monthly dashboards: Results are reported in dashboards every month.
The Results
Prepared with automated image and SEO work
Pages now go live in hours
Search visibility climbs within three months
Product pages that took weeks of team time now go live in hours. SEO climbs in 3 months, and Into The Blue is saving thousands every year.
Technologies Used
Lessons for Other Agencies
- Count the repeats. A five-minute task on 4,000 pages is weeks of work. Large catalogues are where automation pays back fastest.
- Fix images first. Consistent, fast images make every later step easier, including SEO.
- Track one library. Keep every image and its status in one place, so the team can see what is planned and what is done.
- Report every month. SEO results take time. A monthly dashboard shows the trend without manual reporting.
Frequently Asked Questions
What did Automate Digital automate for Into The Blue?
Image upscaling, background extension and compression, plus AI-powered metadata, keyword tracking and monthly dashboards for 4,000+ product pages.
What is background extension?
It extends the background of an image so the image fits a different shape, such as a wider banner, without cropping out the main subject.
What changed for the team?
Pages now go live in hours instead of weeks, SEO climbs in 3 months, and Into The Blue is saving thousands every year.