Netflix: AI-Powered DOOH Rendering

The Challenge

Netflix needed hundreds of out-of-home advertising renders for regions around the globe. Traditional rendering workflows were time-consuming, with each render taking days or weeks to complete. The manual process of resizing, reformatting, and upscaling for different screen specifications was creating bottlenecks in their advertising campaigns.

Money Heist 3D Anamorphic Projection

The Solution

We built an AI-driven 3D pipeline that revolutionized their rendering workflow. The system automatically batches renders, intelligently resizes content to match specific screen specifications, and upscales content for massive outdoor formats without quality loss.

Key Features:

Intelligent Batch Processing: Automatically queues and processes multiple renders simultaneously
Smart Resizing: Adapts content to various screen specifications without manual intervention
AI-Powered Upscaling: Maintains visual quality when scaling to massive outdoor formats
Regional Optimization: Automatically adjusts content for different geographical markets

Red Notice 3D Anamorphic Projection

The Results

60%

Faster Delivery

Cut render delivery time on out-of-home projects by more than half

100+

Renders Per Week

Increased output capacity to handle global campaigns efficiently

90%

Manual Work Reduced

Eliminated repetitive manual tasks in the rendering pipeline

Technologies Used